Chanel launches the Boy.Friend watch inspired by men’s fashion, yet targeted at women

Chanel has unveiled its latest timepiece, the Boy.Friend, directly inspired by men’s fashion yet targeted exclusively at women. A sober and refined watch with clean-cut lines, the Boy.Friend will be available for purchase as of September 1.

The shape of this latest creation undoubtedly recalls the Première, Chanel’s iconic watch which definitely served as inspiration. The octagon is back, evoking not only the N° 5 bottle, but also the Place Vendôme in Paris where the first Chanel store is located, and for the first time the shape is decorated with typically male details.

Both models are available either in 18K white gold with brilliant-cut diamonds or in 18K beige gold with or without diamonds, with the larger model boasting 66 diamonds on the bezel and the smaller model 64. These touches of jewelry are reserved exclusively for the fairer sex.