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Chanel inaugurates in London largest store worldwide

French luxury maison Chanel opens tomorrow, in London, its largest store worldwide. Situated at 158-159 New Bond Street, the new Chanel mega-flagship store which covers 12,600 square-feet on three floors features the entire universe of Chanel products everything from ready-to-wear, to fine jewellery and beauty.

The new London home of Chanel focuses on accessories with dedicated walls for scarves, belts and, for men – ties. The layout of the store has a warm, residential feel (incuding a fireplace) with each section divided into separate rooms, featuring coffee tables adorned with Chanel books, fireplaces, plush carpets and unique décor. A beauty bar features fragrances, make up and skincare products.

Chanel Beauty Bar at Chanel flagship store London, New Bond Street

Chanel Beauty Bar at Chanel flagship store London, New Bond Street

Am impressive sculpture inspired by the strands of Coco Chanel’s iconic pearls, by Jean-Michel Othoniel, and made entirely from hand-blown Venetian glass, forms the store’s centrepiece – and appears as if suspended from the ceiling, rising from the ground to the top of the third floor. The piece is flanked by the boutique’s gravity-defying staircases, which have the appearance of floating due to no visible underlying support.

No detail has been left to chance; glass and mirrored walls feature gold ribbon encased within (an original feature devised by Coco Chanel and inspired by her collection of Coromandel screens), curtains feature hand-stitched pearls and the chandeliers real crystals. Each piece of furniture – from the tweed chairs that line the undoubtedly popular handbag bar to the inviting recliners and sofas – has been specially made for the store, while each piece of artwork – of which there are many – was commissioned by architect Peter Marino who was in charge with the entire project. “There is no equivalent and it’s very special because it’s London,” Peter Marino told Vogue UK.

Chanel flagship store London, New Bond Street

Chanel flagship store London, New Bond Street

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