Chanel inaugurates in London largest store worldwide
French luxury maison Chanel opens tomorrow, in London, its largest store worldwide. Situated at 158-159 New Bond Street, the new Chanel mega-flagship store which covers 12,600 square-feet on three floors features the entire universe of Chanel products everything from ready-to-wear, to fine jewellery and beauty.
The new London home of Chanel focuses on accessories with dedicated walls for scarves, belts and, for men – ties. The layout of the store has a warm, residential feel (incuding a fireplace) with each section divided into separate rooms, featuring coffee tables adorned with Chanel books, fireplaces, plush carpets and unique décor. A beauty bar features fragrances, make up and skincare products.
Am impressive sculpture inspired by the strands of Coco Chanel’s iconic pearls, by Jean-Michel Othoniel, and made entirely from hand-blown Venetian glass, forms the store’s centrepiece – and appears as if suspended from the ceiling, rising from the ground to the top of the third floor. The piece is flanked by the boutique’s gravity-defying staircases, which have the appearance of floating due to no visible underlying support.
No detail has been left to chance; glass and mirrored walls feature gold ribbon encased within (an original feature devised by Coco Chanel and inspired by her collection of Coromandel screens), curtains feature hand-stitched pearls and the chandeliers real crystals. Each piece of furniture – from the tweed chairs that line the undoubtedly popular handbag bar to the inviting recliners and sofas – has been specially made for the store, while each piece of artwork – of which there are many – was commissioned by architect Peter Marino who was in charge with the entire project. “There is no equivalent and it’s very special because it’s London,” Peter Marino told Vogue UK.