CHANEL has no immediate plans for e-commerce

Chanel has no immediate plans for online sales of its coveted outfits or handbags, a senior executive said on Friday. But it will draw the line there for the foreseeable future, said Bruno Pavlovsky, president of fashion at Chanel.

“If you give everything to everyone straight away, I think you lose that exclusivity,” Pavlovsky told a Vogue conference in Paris. “I‘m not saying we won’t try it one day, but if we do it will be because we’ll really think there’s some added value.”

Chanel is no stranger to digital marketing, however, showing images on media like Instagram and Twitter from its extravagant catwalk shows and collections by designer Karl Lagerfeld.

Chanel is no stranger to digital marketing, however, showing images on media like Instagram and Twitter from its extravagant catwalk shows and collections by designer Karl Lagerfeld.

But buyers want to try on the clothes, Pavlovsky said, adding that the business would look into providing “e-services” to allow buyers to reserve items online or make store appointments.

“Every time I‘m in China I meet clients who come and say, ‘whatever you do don’t do e-commerce. The day you do it for us this won’t be exclusive anymore’,” Pavlovsky said.

CHANEL Fall Winter 2018 ad campaign

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