CHANEL continues international expansion and registers growth in couture sales

In an interview to Italian media, Bruno Pavlovsky, President of the Fashion Division of CHANEL, confirmed an increase in sales for haute couture, which has been attracting a new wave of customers from Asia and Russia. He explained the new haute couture customers are seeking exclusivity and high quality of customer service. For its haute couture, Chanel is following their clients wherever they are in the world, for the entire process of fittings and finishings.

As for the international expansion, Mr Pavlovsky confirmed four new openings by the end of this year: two boutiques in Sao Paolo, one in Singapore and the re-opening in Milan. Chanel will continue to expand with 7 to 8 boutiques per year.