CHANEL built the world’s most chic airport for its Paris fashion show
After its 2012 Haute Couture Spring Summer Collection which was staged inside a make-shift airplane, Chanel has gone even further with its 2016 Spring Summer Ready-To-Wear catwalk show by transforming the Grand Palais in Paris into a nearly-to-scale airport.
However, this was the first time the air travel theme has been extended to all facets of an airport, all branded CHANEL, from display boards, check-in counters, luggage carts, the flight attendants ties, boarding gate seats. There was also a no. 5 gate, a nod to the brand’s famed perfume.
“It was about shine, the reflection of the sun on the airplanes,” Lagerfeld said. “We did so much gold … at Chanel that it was fun to make everything silver and chrome.” Creative Director Karl Lagerfeld is known for his unusual fashion show settings for CHANEL, having already created a mock casino, supermarket and brasserie in the past.