CHANEL and MONCLER open in Soho, New York
CHANEL reopens this week its boutique in Soho, New York on Spring Street, after 8 months of construction works. The new store will cover a 25% larger surface, totalling 390 sqm. The new store has been designed in art gallery concept, with works by several artists. The most impressive part of the new store is a giant white bottle of Chanel No. 5 perfume, which includes several large video screens featuring Chanel runway shows.
Italian luxury outerwear brand MONCLER also inagurated a store in Soho, New York this week. With a surface of 280 sqm, the store is the largest in the world, housing all the lines of the brand, including those designed in collaboration with other brands. The interior of the store recreates the atmosphere of a French chalet, with carved wood and fur throws.