Cerruti 1881 launches new store concept

Cerruti 1881 launched last week its new store concept with the opening of a mono-brand store in Hong Kong, at Harbour City Mall. Cerruti 1881 has been owned by Trinity, a subsidiary of Li Fung Group since April 2011, along other brands such as Gieves & Hawkes and Hardy Amies. Before owning Cerruti 1881, Li Fung has been Cerruti’s strategic licensing partner in China.

Under the new ownership, Cerruti have abandoned the women’s wear line, focusing on the men’s Cerruti 1881 line. The company is headed by CEO Catherine Vautrin and Creative Director Aldo Maria Camillo.

adated from fashionmag.com

Cerruti 1881 new store concept, Hong Kong