Caudalie pursues international expansion

Caudalie is pursuing its international expansoon in new markets, the latest of which are two new stores in France and a number of locations abroad.

The skincare brand, known for promoting the cosmetic benefits of grapes, has opened two ‘spa boutiques’ in Paris and Bordeaux. It will also be opening its second Miami store in the Brickell area, bringing the number of worldwide Caudalie locations to 26.
The brand is expanding into Bordeaux for the first time, with a store and a 90-square-metre salon at 57 Cours de l’Intendance. The wine region is the birthplace of the brand where Mathilde Thomas with the backing of her husband, head of the family vineyard estate, obtained a patent in 1995 for the extraction and stabilisation of polyphenols contained in grape seeds.

The Paris opening marks Caudalie´s fourth store in the French capital, a 62-square-metre space located at 30 rue Abbesses in the heart of Montmartre.

Plans for store openings in Europe are already underway in 2017 for London, Caudalie’s second British location, and in Brugges, the label’s first foray in a Belgian city.

The brand will soon open three stores in Shanghai, China. And Caudalie is pursuing its U.S. expansion with two stores in Los Angeles (the second L.A. location) and in New York (third store), as well as a ‘spa apartment’ in Madison in the first half of 2017.