Cartier launches Winter Tale, integrated social media and online campaign

French luxury maison Cartier has unveiled its latest campaign – an innovative, integrated social media campaign, entitled Winter Tale. The campaign features a video and photos of two panther cubs playing hide and seek in a snow laden forest of fir trees. Their play leads to the discovery of iconic Cartier precious gifts, an array of winter celebrations gift suggestions – Love bracelets and rings, High jewellery, Trinity rings, Tank Anglaise watch, a classic clutch bag.

Cartier’s Winter Tale campaign is featured on Youtube and Facebook, while on Pintrest, one can create a wish list. A beautiful selection of animated gift wallpapers can also be downloaded. Cartier’s new campaign follows the L’Odysee advertising campaign, which ran globally on TV and online.

Cartier, Winter Tale campaign, Haute Joaillerie Collection