Cartier launches Winter Tale, integrated social media and online campaign
French luxury maison Cartier has unveiled its latest campaign – an innovative, integrated social media campaign, entitled Winter Tale. The campaign features a video and photos of two panther cubs playing hide and seek in a snow laden forest of fir trees. Their play leads to the discovery of iconic Cartier precious gifts, an array of winter celebrations gift suggestions – Love bracelets and rings, High jewellery, Trinity rings, Tank Anglaise watch, a classic clutch bag.
Cartier’s Winter Tale campaign is featured on Youtube and Facebook, while on Pintrest, one can create a wish list. A beautiful selection of animated gift wallpapers can also be downloaded. Cartier’s new campaign follows the L’Odysee advertising campaign, which ran globally on TV and online.