Cartier inaugurated this week in Sao Paolo, its largest store in Latin America
French luxury jeweller and watchmaker Cartier (owned by Richemont Group) inaugurated this week a new flagship store in Sao Paolo, Brazil within the Cidade Jardim Mall. The 280 sqm Cartier store is the largest in Latin America, including Mexico, demonstrating the interest of the brand in the Brazilian market. With a highlight on bridal and men’s watches, the new Cartier store in Sao Paolo includes a VIP room with references to Santos Dumont, with a special significance for Brazil – one of the first modern wrist watches was specially created by Cartier for the Brazilian aviator.
Cartier’s interest in Brazil, besides the historical affinity is explained by its exceptional business performance in the country. Cartier will cease to sell their jewelry in multi-brand stores and expand a sophisticated network of directly operated stores of high luxury. About 70% of sales are made to Brazilians abroad, especially in stores in New York and Paris, which cost half of what is charged here by that reprentatividade Cartier decided to invest here to be closer to customers.