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Cartier debuts innovative bachelor’s pad pop-up in Hong Kong

With the occasion of the launch of its Drive de Cartier watch, Cartier has set up innovative bachelor’s pad pop-up in Hong Kong. The pop-up is modeled on a sleek home for the Cartier man’s lifestyle.

Located inside a hall at retail/design hub PMQ, the Cartier space is kitted out with playthings from a pool table, card games and a car-racing simulator. Guests could also partake in workshops ranging from whiskey and chocolate tastings to styling advice. Local barbershop Fox & The Barber was enlisted to give visitors lessons on an old-school shave while The Armoury hosted sessions on the perfect Italian-cut suit.

The seven watches in the Drive de Cartier collection start at 46,700 (about $6,000) and run up to 675,000 Hong Kong dollars (about $87,000) for an 18-karat pink gold, alligator leather strap model.

The pop-up remains open until Sept. 30.

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