Carla Bruni, the new brand ambassador of BVLGARI High Jewellery

Italian jewellery house of Bulgari (owned by luxury giant LVMH) has recently unveiled its latest ‘Diva’ High Jewellery collection in the presence of the brand’s new ambassador, former First Lady, singer and ex-model Carla Bruni. First presented in Portofino in June, this new Bvlgari collection celebrates the Italy of the 1950s and 1960s,  inspired by the Italian idea of “Dolce Vita” and the beauty icons of the  time.

Not only the face but also the muse for the Diva line, Carla Bruni attended last week a lavish gala event organized by Bvlgari at Hotel Potocki in Paris. The advertising campaign of Bulgari featuring Carla Bruni was shot in Rome by American photographer Terry  Richardson.

Carla Bruni, the new face of Bvlgari High Jewellery and Francesco Trapani, Head of Luxury Watches and Jewellery at LVMH