Carl F. Bucherer opens new boutique in Shanghai

Located in the heart of the vibrant metropolis, the new Carl F. Bucherer boutique offers clients a unique brand experience and a wonderful collection of high-quality timepieces made in Switzerland. On the occasion of the opening, an exclusive gala dinner was held ; the theme, Golden Moment: Celebration of Distinct Excellence, was the perfect way to celebrate the 130-year-old watch brand embarking on its new journey.

The new Shanghai boutique’s interior exudes understated luxury, accentuated by the golden, baroque-in-spired elements of the logo and the distinctive brand imagery, which also reflects the cosmopolitan nature of the city of Lucerne, Switzerland, where the company was founded. Famed Chinese actress Li Bingbing, Carl F. Bucherer’s first Global Brand Ambassador, also features in the boutique’s decor, set against the impressive backdrop of Lucerne.

Carl F. Bucherer new boutique Shanghai

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