Burberry to premiere Spring 2016 in London on Snapchat before runway show

Burberry announces that its upcoming  womenswear Spring/Summer 2016 collection on Monday 21 September in London’s Kensington Gardens, will give Snapchat users an exclusive sneak peak the evening before the event.

Burberry and Snapchat announced this Friday that the label’s forthcoming collection will be premiered on Sunday at 7pm (London time), revealing the collection’s finishing touches, captured live from the Burberry design studio in London.

The new Snapchat show will be featured on Burberry’s Snapchat account. The video messaging application will also run a Live Story coverage on the day of Burberry’s fashion show. The “Burberry Live Show” will start at 12pm and last for 24 hours, housing a curated montage of crowd-sourced Burberry show-related video and imagery. The coverage will give Snapchat users access into Burberry’s show from the red carpet to backstage and beyond.

Burberry on Snapchat