Burberry to open in-store Cafe in London

Following in the footsteps of other luxury brands, such as Roberto Cavalli, Armani, Ralph Lauren and Bulgari, Burberry plans to open a dining outlet at its Regent Street flagship store. The 44,000-square-foot London store, which will be the basis for the new eatery, also plans to include a gifting area in an innovative move by the brand. Offering a quintessential and entirely British menu, the cafe is set to be run by catering firm Rocket Food, which has previously worked with retails giants such as Arcadia, Mulberry and Debenhams.

The cafe is already under construction at the back of the store, on Vigo Street between Regent Street and Savile Row—a decadent and luxury area of London. “The partnership with Burberry is a unique opportunity to be part of an innovative, new approach to luxury retailing in London,” says Rocket Food, describing the collaboration as “a new dining concept” and “something the restaurant and service industry has yet to see.”

Burberry flagship store Regent St., London