BURBERRY to open in Bucharest, Romania by the end of the year

British luxury brand BURBERRY is set to open its first store in Romania, in the capital city of Bucharest. The 250 sqm store will be operated in franchising by a local company, with limited experience in luxury retail. Compared to other capital cities in Eastern Europe, such as Budapest, Kiev, Warsaw or Belgrade where Burberry stores have prominent central locations with maximum visibility and within immediate proximity to other luxury brands, in Bucharest, the brand settled for a small side street, off the main high street Calea Victoriei which is home to Gucci, Rolex, Emporio Armani, Zegna, Paul & Shark, with no visibility. The chosen location also has challenging access, the street being a one way, small one, with limited parking.