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BURBERRY steps ahead of its major competitors, again!

BURBERRY presented its Fall Winter collection yesterday in a 3D show which was broacast live in all major capitals worldwide. Burberry is the first luxury brand to present its collection exclusively in a 3 D presentation. Designer Christopher Bailey was ”present” through a 3D interview in which he described his inspiration for the collection. The most important and at the same time the most sensible was to present details of fabrics and finishes. While the collection did not include the traditional Burberry checks, it was a very Burberry collection.

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