Burberry opens new flagship store in Beverly Hills
Burberry opened earlier this week its new Beverly Hills flagship store. The new store on Rodeo Drive, created under the design direction of Christopher Bailey, showcases the brand’s physical and digital worlds through the Burberry Retail Theatre concept, where interior video walls and in-store digital screens showcase brand content and broadcast live events.
Located over four floors, the new flagship is set on the corner of Rodeo Drive and Dayton Way. Burberry Beverly Hills has been designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services. The store comprises a mixture of event space, entertainment hub, private space and store.
With the occasion of the new opening, Burberry hosted its Art of The Trench traveling exhibit, launching a dedicated short film.