Burberry opens in Shanghai largest flagship store in Asia Pacific
Burberry has recently unveiled in Shanghai its largest store in Asia Pacific. Spread over three floors, the new Burberry flagship store in Shanghai is located within Kerry Centre on Nanjing Road West and features the full product range of the brand. The new Burberry store features personal tailoring service as well as a space dedicated to beauty.
To mark the launch, the company will unveil several experiential events. Burberry will host an event on April 24 that is designed to be an “immersive” journey through Burberry’s world. A “parallel experience” of the event will be created for WeChat users. Following the launch event, Burberry will hold its Burberry Acoustic events – live musical performances in the store.
The store will also carry an exclusive, limited-edition collection of men’s and women’s ready-to-wear and accessories, including a limited-edition trenchcoat to celebrate the launch.