BURBERRY inaugurates new Paris flagship on Faubourg St Honore near British Embassy
Thursday, December 1st, British premium brand BURBERRY inaugurates its third flagship store in Paris, on the prestigious luxury shopping street Faubourg St Honore, opposite the British Ambassy in France. Attending the inaugural ceremony will be Burberry’s Creative Director Christopher Bailey, CEO Angela Ahrendts and actress Rosie Huntington-Whiteley. The Feeling band will perform at the event, including the soundtrack they created for the Burberry Body fragrance.
With more than 15 meters of windows and a nickel facade of 930 sqm on four floors, the new Parisian flagship of Burberry features Chritopher Bailey’s interior design concept, which blends cream colour marble, polished black chrome, stainless steel chrome with the latest digital visual technology, with several touch type large screens, which the brand uses to live stream its fashion shows from London and Milan. All the lines of the brand, including the children’s one are included in the new flagship store.
This is Burberry’s third flagship in Paris, the other two stores operating in Malesherbes Boulevard (dedicated to the Heritage, Brit and London lines) and in Saint Germain (dedicated to the Prorsum, London and Brit lines of the brand.