Burberry and Tom Ford to host only two catwalk shows per year
Tom Ford has announced that he has cancelled his planned presentations at New York Fashion Week. He will instead come back onto the schedule in September, amalgamating his menswear and womenswear collections into one show and adopting the “see-now-buy-now” model that is proving so popular among fashion houses in the industry right now. Instead of showing the traditional spring/summer collection, he will show autumn/winter 2016 instead.
“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era,” said founder Tom Ford in a statement.
Burberry announced that starting September 2016, it will replace its current four-show calendar with two runway shows. They’re calling the new format “seasonless, immediate, and personal,” adding that the two shows–one in September and one in February–will not only feature both menswear and womenswear collections (usually they’re separate), but will also be available to purchase in-store and online immediately following.