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Burberry accused of creating an “illusion” of deep discounts in the U.S.

British luxury fashion house of Burberry is to face a class action lawsuit in the United States, claiming it used misleading price tags at its outlets stores to fool shoppers into believing they were getting big bargains

The company, which specifically manufactures some of the products for its outlet stores, is accused of intentionally presenting false price information on products that have never been sold in its retail stores to mislead customers.

Outlet stores typically sell excess or old stock at a discount, although some retailers also manufacture goods specifically for them.

The lawsuit in the latest in a long line of cases accusing luxury retailers of marking up goods sold in outlet stores with made-up manufacturer prices.

Last year, U.S. retailer Michael Kors agreed to pay $4.88 million and change its sales practices to settle a similar class action lawsuit after it was accused of creating an “illusion” of deep discounts.

Burberry Spring Summer 2016 ad campaign

 

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