Bulgari unveils smartwatch at 2015 Baselworld

Italian luxury house pf Bulgari has unveiled a smartwatch at Baselworld. The new smartwatch, called the Diagono Magnesium concept, is 100 per cent Swiss and NFC-enabled, according to Bulgari. It’s currently being marketed as a luxury timepiece “completely opposite” from other “so-called” connected watches. The Diagono Magnesium, for instance, is described as a self-winding, mechanical watch that apparently works with a protected electronic passport called Luxury Wrist Vault.

The passport app has vast possibilities, Bulgari said, including: “making payments, logging in securelt to a digital community, opening doors, starting your car engine in the morning, getting exclusive access to a VIP lounge”. You also never have to worry about your personal data being robbed by hackers, because Bulgari is emphasising that it partnered with WiseKey to offer maximum security and sensitive data storage.

Bulgari Diagono Magnesium smartwatch concept, Baselworld 2015