Bugatti to open in London its first ever lifestyle store

Luxury car-maker Bugatti is set to open its first worldwide retail store in central London, selling menswear, limited edition fashion, lifestyle and accessories, by the end of this year. The Bugatti London store will located on Brompton Road, also the home of Armani, Joseph and Ralph Lauren.

Bugatti debuted its first menswear collection during the AW14 shows in Milan in January.The store is a joint venture with Swiss watch maker Parmigiani Fleurier and glass and jewellery firm Lalique, which will also sell products in the store.

Future Bugatti stores are scheduled for Beijing and Hong Kong later this year and further stores worldwide over the next five years.

Bugatti FW 2014-15 lifestyle collection,