Bucherer opens new fine jewelry boutique in London

Swiss luxury retailer Bucherer is expanding its presence to London, and in a first step has opened a pop-up fine jewellery boutique at luxury department store Selfridges. The pop up will be followed in Spring 2018 by the first Bucherer Fine Jewellery Boutique, in Selfridgesʼ Wonder Room.

Bucherer’s expansion into Great Britain began in March 2017 with the acquisition of The Watch Gallery and its six stores in London. The boutiques were renamed in the Autumn and have operated under the Bucherer 1888 brand since October 2017. In the future, the product range will include not only luxury timepieces but also Bucherer Fine Jewellery.

Bucherer new fine jewelry boutique in London