Brooks Brothers pursues luxury fashion positioning

After having recently appointed Thom Browne as Creative Director for its menswear collection, American based retailer Brooks Brothers appoints Zac Posen as Creative Director for its women’s wear which currently accounts for only 20 percent of its product offering

Brooks Brothers the oldest men’s clothier chain in the United States and is headquartered on Madison Avenue inManhattan, New York City. Founded in 1818 as a family business, the privately owned company has been owned by Retail Brand Alliance since 2001. Its turnover in 2014 is expected to surpass $1,4 billion.

As of 2012, there were 210 Brooks Brothers stores in the United States and 70 in other countries, including India, Taiwan, Korea, Japan, China, Dubai, France, the United Kingdom, Chile, Canada, Panama, Italy, Mexico, Perú, Singapore and Greece. United States flagship stores are in Manhattan, San Francisco, Chicago, Boston, and Beverly Hills.

Brooks Brothers, Sydney Australia