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Brioni to host catwalk show in Paris during Haute Couture in July

Brioni will mark its first collection designed by Justin O’Shea by holding a show in Paris on July 4 during Paris Haute Couture, opting for a see-now-buy-now distribution.

Branded “Paris One,” the collection is meant to “pay tribute” to the brand’s “handmade prêt-a-couture heritage and mark a new emphasis on the Brioni lifestyle offering,” said the company.

The Italian firm will sell the collection through private appointments the day after the show and revealed that the clothes will be readily available in its flagships, on Brioni’s online store and at selected retailers worldwide.

The spring 2017 collection designed by the in-house team will be presented to buyers at Brioni’s Milan showroom in May and June.

adapted from WWD

Justin O’Shea, Brioni

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