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Brioni pursues rapid expansion with opening of mono-brand store in Uzbekistan

Italian luxury menswear brand Brioni, owned since earlier this year by PPR Group, is pursuing its accelerated international expansion strategy with a new opening in Tashkent, the capital city of Uzbekistan. The Brioni mono-brand store in Uzbekistan covers an impressive 290 sqm on two floors with a downtown street level location. Brioni is among the pioneers among major international luxury brands to open mono-brand stores in Uzbekistan. Other luxury brands with mono-brand stores in Uzbekistan include: Max Mara, Paul & Shark and Hugo Boss.

Brioni store in Tashkent, Uzbekistan

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