Brioni opens new store in Palm Beach, U.S.

Brioni announced the opening of the first boutique in Palm Beach on Worth Avenue, the city’s luxury shopping destination. The 100-square-meter store mirrors the brand’s new store concept and fans out over two selling areas dedicated to the formalwear and leisurewear.The interiors are luxuriously decorated with glass, bronzed brass, marble and ribbed wood that exude a contemporary elegance. The Navona marble floors, instead, evoke the brand’s Roman origins and ties.

“The U.S market has always been important for Brioni which has increased the number of boutiques there over the years,” declared chief executive officer Francesco Pesci. “The opening of Palm Beach is part of our retail expansion plan and for the first time Brioni lands in this city with a renovated store concept.”