Brioni expands in China and the U.S.

Italian luxury menswear brand BRIONI, now owned by PPR Group (parent company of Gucci, Bottega Veneta, Boucheron etc) has recently opened a new mono-brand store in Hangzhou, China within the Hangzhou Tower Shopping City. This store in Hangzhou, covering 100 sqm, follows on from three monobrand stores in Wuhan, Guangzhou and Shenyang, opened in January 2012, following the same design concept by the architects Ignazio Galante and Niccolò Menichini.

Brioni has also expanded its presence in America, with a new flagship store in Beverly Hills on Rodeo Drive. The new Brioni store expands over 300 sqm and reflects the brand’s latest interior design concept. The structure of boutique pays homage to two great masters of Italian design: Carlo Scarpa, with his inspiration taken from the water and Carlo Mollino who played a crucial role in defining the urban scheme, regarding the celebration of works composed mirrors and his approach to architecture as structural art form.