Brioni expand in the Middle East

Luxury italian menswear and accessories brand Brioni, owned since earlier this year by PPR Group), opened a new mono-brand store in Dubai, UAE, at the Emirates Mall. Brioni opened earlier this month a new mono-brand store in Riyadh, Saudi Arabia and the company is actively seeking expansion in Kuwait. Speaking at the opening of Brioni in Dubai, CEO Francesco Pesci said “The potential of this region is enormous but this region has always been effected by a little bit of instability. Dubai’s always been much more stable than other countries in the region. It is the strongest market for Brioni by far.”

Brioni store