Brioni and Christie’s join forces for charity auction in New York
Italian luxury menswera house Brioni (owned by Kering), together with the Foundation of actor Leonardo di Caprio and Christie’s have joined forces for the charity auction ‘The 11th hour charity auction’ which has taken place in New York, to benefit the environment. Over thirty pieces of contemporary works by artists such as Kai Althoff, Banksy, Peter Beard, Carol Bove and Joe Bradley went on sale for a record total of US$ 31,7 million.
The fact is this is the 11th Hour,” Mr. DiCaprio said from the rostrum in a speech about the environment before the sale. “That’s why this is called the 11th hour auction.” Mr. DiCaprio, who visited artists to solicit donations for months before the sale and personally called collectors beforehand, encouraged the room of dealers and celebrities to “bid as if the fate of the planet depends on us.” Specialist Loic Gouzer, who helped organize the sale, was similarly severe, choosing to motivate the audience with a modified quote from the movie Zero Dark Thirty, about the importance of killing Osama Bin Laden.
adapted from http://galleristny.com and reuters.com