Boucheron’s launches ad campaign in collaboration with young trend-setters
Launched in 1947 by French high jewellery maison of Boucheron, the ‘Reflet’ watch became an icon of syle for generations to come. Boucheron is relaunching the Reflet watch in collaboration with French trendsetters Betty Autier and Mathieu Lebreton.
Blogger and publisher of daaamn!, a trend spotting magazine tracing the lifestyle of 29 year-old Mathieu Lebreton is a graduate of Le Pôle Universitaire Léonard de Vinci in Paris, a unique higher education institution made up of three schools specialised on interet, engineering and management. Betty Autier is one of the most influential young fashion bloggers (Le Blog de Betty) in France, with over 600,000 followers on Instagram, 76,0000 on Twitter and 382,000 on Facebook.
Both trendsetters have created a dedicated Boucheron Reflet page on their blogs and the maison created a joint website from BOUCHERON.COM. It is the first such campaign by a major heritage high jewellery maison, engaging directly the millenials target group. The Reflet watch is now available from a basic version in stainless steel to more sophisticated ones in white or yellow gold, as well as set with diamonds. The most complicated version is The Reflet Pompon, a blend of High Jewellery and haute horologerie.