Boucheron opens new store concept in Hong Kong

French jeweller, Boucheron, owned by PPR Group, inaugurated this week its new flagship store in Hong Kong on Pedder street. The store which covers 80 sqm represents a new interior design concept which will be gradually implemented at other locations worldwide. Already present with flagship stores in Beijing and Shanghai, Boucheron plans further mono-brand stores in the region, to emphasize its presence and awareness.

Boucheron, flagship store Hong Kong