Bottega Veneta to expand apparel and shoes product lines

Carlo Beretta, CEO of Bottega Veneta (Kering Group) has recently outlined the company’s new strategic focus on expanding its apparel and shoes category lines. Based on impoortant increases on these two categories, Bottega Veneta will be enlarging both men’s and women’s collections. The new strategy comes in contrast with the current 85% ratio of the company’s turnover which is made up of leather goods, especially handbags.

Bottega Veneta Fall Winter 2015-16 ad campaign