Bottega Veneta appoints Claus-Dietrich Lahrs as new CEO

Kering has announced the appointment of Claus-Dietrich Lahrs as the new CEO of Bottega Veneta. Lahrs will replace Carlo Alberto Beretta, who has been appointed Kering Chief Client and Marketing Officer. Lahrs will report directly to François-Henri Pinault and will be a member of the Group’s executive committee.

Lahrs was previously CEO of Hugo Boss, until February 2016. A German citizen, he began his career in 1990 as project manager for marketing and sales at Delton AG for several firms in the fashion sector. He then joined Cartier in 1992, taking on management positions in retail and marketing in Germany and Northern Europe. In 1997, he was appointed general manager of Louis Vuitton, Loewe and Céline at LVMH Germany, and subsequently became Louis Vuitton Northern America president and CEO in 2000. He was then appointed managing director of Christian Dior Couture in 2004. He joined Hugo Boss in 2008 as chairman and CEO. Under his responsibility, the turnover of the brand doubled and its profitability increased sharply. He graduated in business administration from the Universities of Cologne and Bochum; he also holds a degree from HEC Paris.

In his role as CEO of Bottega Veneta, his mission will be to pursue the global development of one of the world’s most prestigious brands, and to continue building on its reputation for excellence.

“We are delighted to welcome Claus-Dietrich Lahrs to Bottega Veneta and to Kering. His outstanding experience and extensive knowledge of the luxury market will be crucial in the management of the exceptional maison that Bottega Veneta is. I am confident he will build on what has been accomplished so far within the house and accelerate its development.” François-Henri Pinault, chairman and CEO of Kering, commented.

Claus-Dietrich Lahrs, CEO Bottega Veneta