BMW presents the BMW Concept 8 series at the 2017 Concorso d’Eleganza Villa d’Este

On the occasion of the Concorso d’Eleganza Villa d’Este 2017BMW debuted the world premier of the ‘Concept 8′ series, and with it, introduced a completely new design language for the brand. With a sweeping sculptural form, the concept car exudes a more sophisticated and luxurious style, yet still delivers a strikingly dynamic character. From the reinterpreted ‘kidney’ grille to the precise lines that flow along the flanks, the automobile is unlike any BMW seen before and will roll into production as early as 2018. It will top the brand’s model line, with other ranges following its design language shortly afterwards.

The Concorso d’Eleganza is considered one of the most important event dedicated to the celebration of Historic and Beautiful Cars. Year over year the event became a “can’t miss” appointment for collectors and aficionados. The Concorso is epitomised by the beauty of the setting, the hospitality, organisation, the programme, an enthusiastic audience, the public awareness in the international press and TV, and above all the elegance, originality and the state of preservation of the valuable automobiles participating in the event.