BMW opens 7 Series pop up lounge in Moscow

After South Korea, BMW has successfully implemented its latest innovative communications project in Russia, opening ”7 Studio” space, downtown Moscow, on the groundfloor of Legenda Tsvetnogo business centre on Tsvetnoy bulvar. The lounge which is dedicated to BMW’s 7 Series remains open for two months has already hosted an exclusive presentation event. The 7 Studio Lounge in Moscow will also host events of other major luxury brands, especially from the fashion world, one such exclusive planned event being in collaboration with Louis Vuitton.