Bloomingdale’s targets Chinese consumers with pop up stores
In celebration of the Chinese New Year, the year of the snake, US based department store chain Bloomingdale’s opens pop up shops and organizes lineup of special events, from January 7 to February 18, 2013. As a nod to the Chinese red envelope tradition, shoppers at Bloomingdale’s 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza can get in on the fun by picking up their own red envelope from February 7-10, 2013.
Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (lucky number in Chinese culture), a complimentary small Forty Carrots yogurt in a limited-edition Taro Root flavor, a special limited-edition Chinese New Year shopping tote, and more.
Throughout the Chinese New Year Celebration, and all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York, Chicago, Miami and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish). At Bloomingdale’s locations nationwide, there are 187 Chinese-speaking associates (both Mandarin-speaking and Cantonese-speaking).