Blancpain opens new flagship store in New York City

Luxury watchmaker Blancpain is proud to announce the official opening of its New York flagship, newly located at 697 Fifth Avenue, in the stretch of Midtown considered among the most emblematic and upscale shopping streets in the world.

Situated in a brand-new and expanded sales area, this is the first Blancpain Boutique in North America that features a customer service center offering clients the possibility of having their watches serviced locally and receiving one-on-one product and maintenance advice.

More than just a boutique, the impressive 4,036 square-foot space extending over two floors – is a true place of hospitality and immersion in the brand universe. The invitingly warm atmosphere offers a comfortable seating area, a lounge bar area in an exclusive skylight-topped atrium, as well as a private VIP suite for those who desire a more intimate shopping experience.

Blancpain is owned by Swiss luxury watch giant Swatch Group