Blancpain inaugurates in Shanghai its largest store worldwide
Luxury Swiss watchmaker Blancpain owned by Swatch Group opened last week its third store in Shanghai in the Xintiandi district. Blancpain’s new Shanghai boutique which covers 600 sqm is the 8th boutique of the brand in China and the largest of the brand’s 30 boutiques worldwide. For the very first time Blancpain’s directly operated flagship store in Shanghi offers an integrated customer service centre as well as a lounge bar, and the inauguration was marked by the presentation of a unique version of the Calendrier Chinois Traditionnel. Blancpain’s terrace and lounge offer a choice of traditional “Swiss Made” products, completing a 360 degree lifestyle experience.
The second new feature for Blancpain is a service centre located inside the boutique. Thanks to this up-close-and-personal service, customers enjoy the possibility of having their watches serviced locally, as well as observing the meticulous work of the watchmakers in action through the transparent workshop windows.