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Biggest mid and long term business opportunities in China’s luxury market

Part of this month’s comprehensive feature on China, CPP-LUXURY.COM has identified the biggest opportunities in China’s luxury market. The opportunities are listed per sector and have emerged through a survey among entrepreneurs and luxury industry top executives based in China.

FASHION & ACCESSORIES

Ceremony

Wedding gowns – Vera Wang opened in Shanghai but major international players are not yet present in China

Children

Apparel and accessories especially for ages 5 – 9. Most of the children’s lines of international fashion luxury brands are present through multi-brand boutiques with limited selection of products, mostly stock collections mixed with new ones.

Bespoke mens’s shoes

Major luxury shoemakers such as John Lobb, Church’s or Harrys of London have no mono-brand stores in China. Select Louis Vuitton and Gucci stores offer made to measure shoes service.

BEAUTY

While all major international cosmetics brands are present in China, none of the international organic based beauty brands are present in China. One of the major challenges – the lack of organic certification and the red-tape to obtain import licenses. Local Chinese organic beauty brand Bayankala is expanding throughout greater China with its products also available online.

LUXURY RESIDENTIAL

Four Seasons is among the few international luxury hoteliers which offer serviced residences (apartments – due to legislation interpretation). There are no luxury branded interior design – Fendi Casa, Armani Casa, Ralph Lauren, Hermes etc.

Oliver Petcu in Beijing

Four Seasons Private Residences, Beijing

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