Berluti to pursue worldwide retail expansion

Speaking with the occasion of the financial performance of LVMH in 2012, CEO Bernard Araud confirmed that the group will pursue expansion of its menswear.French luxury shoemaker Berluti, which last year launched its first ready-to-wear men’s collection by former Zegna designer Alessandro Sartori, will invest in widening its network of shops, Arnault said, adding that the loss-making brand, which is headed by his son, Antoine, had the potential to generate several hundred thousands of euros in sales and become profitable in three years. LVMH is stepping up investment in menswear, as is its rival PPR Group, with its acquisition of Italian tailor Brioni to tap demand in Asia and position itself for future growth in emerging markets.

Berluti, Spring Summer 2013