Berluti takes shape as LVMH’s first menswear brand with acquisition of iconic French tailor
Known until recently as a specialist shoemaker, Berluti is fast turning into LVMH’s first menswear brand. According to Challenges magazine, luxury giant LVMH acquired earlier this week iconic French tailor Arnys, known for its flagship location in Paris on Rue du Sèvres. Writer Jean-Paul Sartre, singer Frank Sinatra, designer Yves Saint-Laurent, President François Mitterrand and Andy Warhol are among the many personalities who used to be loyal customers of Arnys.
Antoine Arnault, the son of LVMH owner Bernard Arnault took over the management of Berluti two year ago with the goal of establishing it as a luxury menswear brand. The Arnys flagship store will become a Berluti store and the creative direction will be taken over by Berluti’s designer Alessandro Sartori. Challenges magazine also reports that the staff of Arnys will join LVMH and the owner of Arnys, Jean Grimbert, will remain a shareholder in the company.