Berluti launch #ShoeCheck ad campaign

French luxury shoe-maker Berluti (LVMH Group) has launched a highly creative ad campaign dubbed #ShoeCheck. The film features André Saraiva, the film’s director, Derek Blasberg & Benjamin Millepied, meeting at the Swann private roof-top club in Paris. With the headline ‘I know what boys like, I know what guys like’, Berluti associates its shoes with ultimate exclusivity and luxury lifestyle through membership of a private gentlemen’s club.

Watch the Berluti ad video here.