Bentley launches luxury SUV concept at Geneva Motor Show

Bentley luxury offroad SUV

British luxury car maker Bentley unveiled its first luxury SUV during this year’s edition of the Geneva Motor Show. Bentley announced it would aim to sell 3,500 to 5,000 SUVs per year if it were approved for production, in addition to its current sales of some 7,000 per year.

“The SUV market is more globally consistent than our existing models,” said product marketing manager Marcus Abbott, pointing to how these cars are popular with Bentley customers all over the world. “Many of our customers have SUVs in their garages already, as well as Bentleys,” he said.

Bentley, which is owned by Volkswagen, enjoyed a 37% rise in sales last year that helped it recover from a period of weakness during the credit crunch. The carmaker now says demand has returned to pre-recession levels. The US remains its biggest market. Sales there rose 32% last year to more than 2,000 cars. Sales in China grew even faster, almost doubling to more than 1,800 sales.