Bentley enters the Russian market with direct operations

Bentley showroom, Moscow

Following the trend of many international luxury companies turning to direct operations in Russia, British luxury car maker Bentely, owned by the Volkswagen Group, has announced the creation of a directly operated company, Bentley Russia, thus, aiming not only attract new customers, but also improve services for existing ones.

Last year, Bentley’s sales in the country jumped by 45 percent, making the company the best-selling luxury brand in Russia. The first step in this new plan is to showcase the current range at the Moscow Motorshow from August 30 to September 9

“We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia. For us, it’s important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley’s leading position in the high luxury car segment and build on the popularity of the brand among Russian customers,” says Guenter Behringer, Head of Bentley Russia.

Mercury Group, formerly the exclusive importer of Bentley cars will continue to operate two dealerships. Other major international luxury brands which have opted for direct operations: Hermes, Prada, Chanel.