BELSTAFF opens franchised monobrand store in Bucharest, Romania
Best known for its high technology, waterproof jackets, BELSTAFF opens in December this year a monobrand store on highstreet Calea Victoriei in Bucharest, Romania. The store covers a surface of 120 sqm and it is developed by a local franchisee, a private company of 2 young Romanian entrepreneurs.
Originating from England, BELSTAFF is owned by Italian CLOTHING COMPANY and nowadays produces a wide range of men’s and women’s apparel. The most famous garment of Belstaff remains the men’s jacket, which is produced in various materials from leather to high tech materials. If originally Belstaff was worn only by bikers, today Belstaff is worn by business executives as well as youngsters. In the past five years, the Belstaff brand has benefited by intense Hollywood exposure, its products being worn by celebrities such as Brad Pitt, Nicholas Cage and George Clooney.