Belstaff expands in South Korea with two new stores

British luxury brand Belstaff, owned by JAB Holdings, has recently opened two new stores in Seoul, South Korea. The two Belstaff stores are located within Hyundai Main (Gangnam-gu area), and Hyundai World Trade Center (Teheran-ro Street) malls in Seoul. The concept reflects the new retail identity of the brand designed by William Sofield, launched with the global flagship store of the brand in London on New Bond Street. Gavin Haig, CEO of Belstaff confirmed, with the occasion, that the two stores in South Korea mark the beginning of a major long term retail expansion strategy in Asia and Far East.