Belgrade, the best performing store of BURBERRY in Eastern Europe
BURBERRY has been one of the pioneers of luxury retail in Central and Eastern Europe, today with mono brand franchised stores in Kiev (Ukraine), Warsaw (Poland) and Belgrade (Serbia) and directly operated stores in Budapest (Hungary) and Prague (Czech Republic). According to CPP’s research and market data the BURBERRY monobrand store in Serbia, opened March 2010 has registered the highest sell out as well sales per square meter. Had it not been for the very high rent of the space, the store could also have ranked first in profitability. The Burberry store in Belgrade is located in Terazije high street, adjacent to Emporio Armani (opened September 2010) and Max Mara.